The Professor's Podcast by Howard Thai

Professor of Amazon shows you what it takes

About the show

Known by many as the "Professor of Amazon," Howard Thai’s nickname does not do him justice. Howard is a former top 50 Seller on all of Amazon, and his origin story as a Seller is an epoch itself. Between selling thousands of units of hoverboards daily and battling with Apple Inc. on Amazon, the story of his humble beginnings is a story too long to tell. But this is all you need to know about Howard…

Despite his brilliant mind, unparalleled expertise, and relentless work ethic; Howard Thai is a kind and humble soul with a passion for giving to others through teaching. He began his journey as an educator by single-handedly spearheading the training of Chinese Sellers on Amazon. The insights that Howard provided and the tools he developed lead to what many in the United States consider “The Chinese Takeover of Amazon.”

Howard has become so much more than just an Amazon Seller and educator of Amazon Sellers in recent years though. Howard has taken his expertise and devoted it to helping businesses in need. For example: if a good and ethical Seller is at the mercy of a malicious Seller and their blackhat tactics, then Howard has the know-how and precision to help. He has even begun to help Sellers at scale by offering tools and software that no other company has been able to bring to market (the technology is simply too advanced).

Howard Thai has Saved, Started, Scaled, and Sold hundreds of business via Amazon and other virtual platforms. And he’s done it time and time again… Howard Thai is no longer just the Professor of Amazon; he has now become a Friend, a Mentor, and Leader to many who seek out his expertise. With a client base that generates over $5,000,000,000.00 annually, Howard Thai has become a legend in the online marketing space.

If you’re in search of a presentation that delivers bleeding edge information about marketing, branding, scaling, automation, and so much more... then Howard Thai is the man for the job.


  • TPP014 - Evolving the Game of Chatbots with Paul Harvey

    September 29th, 2020  |  25 mins 15 secs

    Most of you tuning in have probably used chatbots, and chatbots can be a great tool for Amazon sellers. Our episode guest, Paul Harvey, definitely knows his stuff when it comes to chatbots. He has established his own chatbot platform wherein he can just launch and scale using chatbots without all the hassle. Paul has a long history of selling on Amazon and of helping sellers sell better on Amazon. And in this episode, he is going to tell us a little bit more about some of the projects he's working on, as well as, how we can optimize the use of chatbots and reap the benefits of this emerging technology. He will also share what we might expect him to speak about at the PPE 2.0.

  • TPP013 - Untangling Legal Knots on Amazon with Paul Rafelson

    September 22nd, 2020  |  52 mins 14 secs

    Welcome to another season of the Professor's Podcast. Amidst this pandemic, it's kind of difficult, that's why we came up with the Professor's Pandemic live virtual events. The last one was a raging success. So stay tuned because we are about to have another again in November. In this second season of the Professor's Podcast, we will hear some insights from another set of speakers the Professor himself handpicked.

    In this episode, Paul Rafelson is going to touch on a little bit about the legal side of Amazon, which a lot of us have gotten tangled up with. There were people in the actual mastermind who mentioned getting trapped with millions of dollars in their account. Truly, there's a lot of other instances where people have gotten tangled up with Amazon, and Paul is an expert at helping you untangle that or kind of having a voice back.

  • TPP012 - The road to making $40 million dollars a year on Amazon and beyond

    June 4th, 2020  |  43 mins 38 secs

    We are here with another handpicked speaker for the Professor's Pandemic event, Craig Romero, a 40-million dollar Amazon seller, to teach you the strategies and tactics used by underground sellers that are making around tens of millions of dollars a year. Howard was excited enough to go visit him down in the magical and mystical land of Texas, and until now, he still recalls how much money this guy makes on an annual basis. In this episode, he will share how he ranks his products, grows his products and brands, and selling it from start to finish. 

  • TPP011 - Crushing it on Amazon using the three pillars of launch and rank and Amazon posts with Norman Farrar

    June 3rd, 2020  |  48 mins 31 secs

    Get ready and listen in to one of the handpicked speakers that Howard Thai traveled across the globe to find.  This gentleman, Norman Farrar, is no stranger to Amazon, and in fact, he's really no stranger to a lot of things. He has an expanded knowledge base of all sorts of things with products. From manufacturing and sourcing, to advertising and marketing, he has an experience on it. Norman also does a lot of ranking with a certain style that is different than other Amazon sellers. He does it through PR and the other blogs, working with press releases and rebates together. Stay tuned to find out more!

  • TPP010 - Inside the genius mind of a $50 million Amazon seller

    May 29th, 2020  |  37 mins 21 secs

    It's kind of hard to have like a really big seller to come on live to a virtual kind of mastermind because a lot of these big sellers really want to keep a very low profile. They don't really want people to know what they do in order to get that sales amount. But our very special guest, Travis Killian, has agreed to speak and come out almost of the true underground and actually reveal himself before all the people of what he is capable of and how he does it. Travis is one of Howard's clients and he's bringing about $50 million in sales. In this episode, we learn how he has done it. 

  • TPP009 - Tactics to benchmark your Amazon business and avoid failure

    May 28th, 2020  |  29 mins 12 secs

    Normally, when Howard sees people buying businesses or Amazon businesses, they don't actually know what they're doing, and a lot of them usually fail. This is because they are actually on like a mass scale where they are buying businesses, left and right, and they actually can't scale it. So for this podcast episode we have a very special guest to talk more about the value of Amazon businesses: Ken Kubec. Ken does a lot of purchasing of Amazon businesses or brands. He has analyzed over 500 Amazon businesses and purchased over 50. His company is doing great at valuing Amazon businesses, and now, they are acquiring five to 10 Amazon businesses a month. In this episode we learn more about Ken Kubec, his company, and his very interesting strategy on Amazon.

  • TPP008 - Insights and tips on selling in European countries

    May 25th, 2020  |  35 mins

    We got another special guest, as we're pretty much interviewing this group of sellers that were handpicked by the professor himself, Howard Thai, to speak at his first ever live online virtual mastermind, the Professor's Pandemic Event, which will be held at the end of June. As most Western sellers do not sell in Europe, our guest, Etienne Ameil, will give us insights on this and answer a lot of people's questions about selling in Europe. This is a big opportunity for many Amazon sellers and Etienne will talk about some of these opportunities and how to overcome the hurdles along the way.

  • TPP007 - Growing your Amazon business using multiple categories

    May 22nd, 2020  |  37 mins 21 secs

    Howard Thai has become world renowned for searching the globe and finding sellers in the dark crevices of the world that we don't even know exists. Our guest, Shlomy Nidam, has really been underground and he's just been crushing it with his strategies and work ethic, in a tiny little corner in his part of the world, minding his own business, but making a ton of money with Amazon. He has a company called Nidam Communication with offices in Dallas, Texas in Bulgaria. He has tons of experience in buying and selling on Amazon, and he will explain further in this podcast. 

  • TPP006 - Branding and using social media platforms for Amazon traffic

    May 21st, 2020  |  20 mins 31 secs

    Howard is always combing the globe to find the best of the best at Amazon. In this episode, we've got a really special guest who has actually been to two of the previous events that Howard had, and he's pretty much also traveled the globe just to be the best of the best at what he actually does. This gentleman is Mark Casey, right from the Jewish community in the New York area. He has handled a ton of the biggest brands that you actually see on Amazon. He is definitely true hustler as he is actually out there testing and doing things himself. Tune in to learn more about his expertise and acquire tips in creating your own brand.

  • TPP005 - Getting more technical with Amazon algorithms and PPC.

    May 20th, 2020  |  30 mins 24 secs

    When Howard sees some talent that would be very interesting for his masterminds and events, he remembers them. And for our guest today, Tarik Berrada, Howard was very interested in what he had to do, say, and what he's all about. In Amazon today, there is a new reality, a new frontier, and this guy is leading the forefront. The Professor would say that Tarik is among the leading top AI specialists for PPC. So we've got Amazon algorithms, traffic, and a bunch of other topics that we're going to jump into here with our special guest. 

  • TPP004 - Using PR to launch and rank on Amazon

    May 19th, 2020  |  39 mins 17 secs

    Howard, being the man, the myth, the legend, had traveled tirelessly across the entire globe looking to find the best of the best of Amazon. He's all over the place looking for these Amazon sellers, finding them in crazy corners across the world, and he always does it. Our special guest in this episode is a very interesting guy, not only because he is from Andorra, but also because he's one of the only guys in the field that does PR. He was also handpicked personally by Howard to be one of many actual speakers at his first-ever online virtual event called the Professor's Pandemic Event.  So in this episode, we will learn a little more about Shane Oglow and how he mastered using PR for Amazon Ranking.

  • TPP003 - Balancing the marketing and analytic aspect of Amazon

    May 18th, 2020  |  32 mins 33 secs

    Going back three years or so, I heard about this little software, TotallitiX, where it can actually kind of dissect the market share and stuff. Little did I know that I would randomly meet one of the guys behind this software development at an airport. Netzah Topaz is an expert on both the marketing and analytics side of Amazon. Not only can he talk with you about marketing, how to do it outside of Amazon and how to rank products, but he can also, help you build foundations on how to decide based on real and relevant data. In this podcast, we will know more about him and his experience in Amazon and learn even more about TotallitiX.

  • TPP002 – What are the smartest marketers on Amazon actually doing this crisis?

    May 15th, 2020  |  31 mins 40 secs

    The big question on this episode is, what are the smartest marketers on Amazon actually doing through this crisis in order to enrich their businesses in the next six to 18 months? That is the focus of today's talk. Our podcast guest is one of the brightest minds in all of Amazon. And, let's face it, he has to be because Howard handpicked this guy to speak at his all-new, brand-new, Professor's Pandemic Event. He was in Amazon since 2014, and still to this day, he's still involved and he's always predicting and analyzing algorithms. He's one of the smartest guys that lasted this long and truly become a seller, one of the big sellers on Amazon, Anthony Lee.

  • TPP001 - Amazon DSP with George Meressa

    May 13th, 2020  |  29 mins 9 secs

    Welcome to our very first inaugural Professor’s Podcast. This is the podcast of none other than the man, the myth, the legend, the professor, Howard Thai himself. In this podcast, we have our first special guest, George Meressa, a specialist on Amazon DSP. He will talk about how to target the right audiences through DSP and what other opportunities are there for Amazon Sellers. We also get a glimpse of what to expect on Howard’s first-ever online mastermind, the first ever inaugural Professors' Pandemic Event or the PPE event. Let's tune in.