Normally, when Howard sees people buying businesses or Amazon businesses, they don't actually know what they're doing, and a lot of them usually fail. This is because they are actually on like a mass scale where they are buying businesses, left and right, and they actually can't scale it. So for this podcast episode we have a very special guest to talk more about the value of Amazon businesses: Ken Kubec. Ken does a lot of purchasing of Amazon businesses or brands. He has analyzed over 500 Amazon businesses and purchased over 50. His company is doing great at valuing Amazon businesses, and now, they are acquiring five to 10 Amazon businesses a month. In this episode we learn more about Ken Kubec, his company, and his very interesting strategy on Amazon.