When Howard sees some talent that would be very interesting for his masterminds and events, he remembers them. And for our guest today, Tarik Berrada, Howard was very interested in what he had to do, say, and what he's all about. In Amazon today, there is a new reality, a new frontier, and this guy is leading the forefront. The Professor would say that Tarik is among the leading top AI specialists for PPC. So we've got Amazon algorithms, traffic, and a bunch of other topics that we're going to jump into here with our special guest.