Tarik Berrada

Special guest

After six years in research and development for advertising algorithms as machine learning engineer, like in a very famous advertising French company Tarik co-founded in ‘19, and built a strong and powerful optimization engine. He and his team built this enginem in less than four months as their first fully automated solution. His engineering background working on optimization algorithms helped him have a clear view on how Amazon algorithms and internal auctions work. His real expertise is knowing how Amazon algorithms are working internally, how their internal auction are working, because all these complex systems are the same between Amazon ad words and Facebook advertising.

Tarik Berrada has been a guest on 2 episodes.