If you think about the world of Amazon, sometimes it really feels like you're in a world full of alligators, and you'll have to fight them with the best strategies to defeat them and scale, improve and grow your business. One of these tactics is PPC, and in this episode, we have Lazar Zepinic, an Amazon PPC expert and one of top 100 Google advertisers in Northern Europe. Lazar, with 10 years of experience in this realm, has pretty much seen PPC. He has seen what it was before and how it has evolved into these machine learning and artificially intelligent PPC systems we have today. Lazar is part of an Amazon PPC consultant group and owns an Amazon agency with a team of 70 people. He has worked with 7-9 figure Amazon sellers and has experience in optimizing multi-million accounts on both Seller Central and Amazon Advertising platforms. Tune in to find out more about the PPC guy and his experience with Amazon PPC.