Going back three years or so, I heard about this little software, TotallitiX, where it can actually kind of dissect the market share and stuff. Little did I know that I would randomly meet one of the guys behind this software development at an airport. Netzah Topaz is an expert on both the marketing and analytics side of Amazon. Not only can he talk with you about marketing, how to do it outside of Amazon and how to rank products, but he can also, help you build foundations on how to decide based on real and relevant data. In this podcast, we will know more about him and his experience in Amazon and learn even more about TotallitiX.